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How Do You Run a Giveaway from Instagram Comments?

6 min read Last updated: August 27, 2026
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At a Glance

Once you paste the post link, every comment is retrieved in full and the entry list is prepared. The winner is picked at random from that list. At the end you have the giveaway page, the certificate and the winner video.

  • You set the number of winners and the number of substitutes.
  • Rules such as Minimum Tags, Must Include Phrases and Get Unique Users decide which comments count as valid.
  • You share the result page, the certificate and the winner video with your followers.

What Is an Instagram Comment Giveaway?

Instagram has no built-in feature that picks a random winner from the comments. So you need a reliable and transparent program to finalize your giveaway. Simpliers pulls every comment on your post, takes each comment onto the list as one entry and picks the winner among these entrants transparently.

The winner is picked after all the comments are pulled. This way both the first and the last person to comment have a chance to win. The results can be verified with the giveaway code.

How to Do It Step by Step

  1. Paste the post link

    You copy the link of your giveaway post on Instagram and paste it in.

  2. Set the rules

    Number Of Winners, Number Of Substitutes, Minimum Tags, Must Include Phrases. On this screen you fill in the fields that apply to your giveaway.

  3. Collect the comments

    Pulling the comments is a process that can take time depending on the comment count on the post. This time can be short or long depending on the comment count. *The post has to be open to comments for them to be pulled. When you turn comments off, this process does not start.

  4. Start the draw

    You can set the countdown timer, and once that time is over you can pick the winners by pressing Start Giveaway.

  5. Announce the winner

    You share the result page link, the certificate in Instagram Story format and the winner video with your followers.

You can try the same steps with your own post.

Which Comments Count as Valid?

The fields on the rules screen decide which comments are included in the participation. Filling in the ones that fit your giveaway is enough.

  • Get Unique Users: However many comments a user makes, they enter the giveaway once. Nobody gains an advantage by posting comment after comment.
  • Minimum Tags: You set the minimum number of tags required in each comment. Enter 2 and only comments tagging 2 or more people count as valid.
  • Must Include Phrases: You add the phrases a comment has to include. With more than one phrase added, comments containing any of them count as valid.
  • Advanced Rules: Rules such as follow check, minimum posts and minimum followers are checked after the winners are picked. A winner who misses a rule hands the prize to a substitute.

If you want to look at the comment list apart from the giveaway, you can export it with the comment export tool.

How Do You Prove the Result?

Three records are created the moment the giveaway ends: the result page, the certificate and the winner video. All three come ready to share.

  • Result page: A link showing the winners, the entry count and the giveaway code. Your followers can verify the result with that code.
  • Giveaway certificate: A document you download in Instagram Story format, showing the rules of the giveaway and the winners.
  • Winner video: A short video showing the moment the winner comes out, ready for your story.

Common Mistakes

Most complaints after a giveaway come from a setup left short at the start, not from the pick itself.

  • Setting too many conditions: Follow, like, tag three people, share in your story. The longer the list gets, the lower the entries and the more invalid comments.
  • Drawing before time is up: People who comment in the final hours never make the list. Entering the last entry date in Set a Date Limit ends that argument.
  • Setting no backup winner: When you cannot reach the winner there is nobody to hand the prize to. Setting Number Of Substitutes to one or two covers it.

Start Your Giveaway

Retrieving the comments, picking the winner and sharing the result takes a few minutes.

Related Guides

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Frequently Asked Questions

The questions people ask most about Instagram comment giveaways.

Does Instagram pick a winner from comments automatically?

No, Instagram has no such feature. You need a tool that retrieves the comments and picks the winner at random, and Simpliers does it for free.

Is the winner pick really random?

The winner is picked at random after all the comments are retrieved. Share the giveaway code on the result page and your followers can verify the result themselves.

Do several comments from the same person count?

It depends on whether you turn on Get Unique Users. While that rule is on, a user counts once however many comments they make.

Can a giveaway run with a very high comment count?

It can. Instagram serves comments page by page, so the more comments there are, the longer retrieval takes. On free use you can run a giveaway with up to 200 entrants.

What happens if the winner does not reply?

If you set substitutes, the prize goes to a substitute and you do not have to run the giveaway again.