Running an Instagram giveaway is no longer just about sharing a post In 2026 users expect giveaways to be transparent trustworthy and verifiable
Instagram giveaways are one of the most proven ways to increase brand awareness and engagement. However success is never left to chance It requires reliable technology and a solid strategy. At Simpliers we help thousands of brands run fair transparent and results driven giveaways. In this guide we explain how to create a professional Instagram giveaway using Simpliers that excites your audience and strengthens your brand authority.
Why Should You Use Simpliers for Your Giveaway
When brands run a giveaway on Instagram the first question followers ask is simple Will the winner really be selected fairly.
Simpliers removes this doubt completely Because with Simpliers:
- All comments on the giveaway post are collected
- Giveaway rules are fully defined by the giveaway owner
- Winners are selected randomly based on the defined rules
- The giveaway result is documented with a certificate
- Results can be checked transparently by participants
These steps help you gain the trust of both existing followers and new audiences.
Brands using Simpliers move away from the fake giveaway perception and start building real community trust. At this point giveaways become more than campaigns They become part of the brand strategy.
So how do you run a safe and transparent giveaway with Simpliers
Share Your Instagram Post
Before starting your giveaway choose your prize and share your Instagram post. If you want a detailed step by step guide you can access our Instagram giveaway guide. After selecting your prize you can easily create a giveaway visual using the Simpliers "Giveaway Image Generator".
Your Instagram post should clearly include:
- The giveaway prize
- Participation rules
- Final participation date
- How the winner will be selected
Start the Giveaway on Simpliers
After sharing your Instagram post start your giveaway on Simpliers on the date you plan to end it. First copy the link of your giveaway post and paste it into the "URL field".
At this stage the most important requirement is that your profile is public and your post is open to comments. Simpliers collects all giveaway data anonymously from Instagram. Never asks for your password or private information.
Define Your Giveaway Rules
After pasting your post link move to the Rules step. Here you define the same rules you announced in your Instagram post.
- Number of winners
- Number of backup winners
- Minimum number of tags
- Required keywords
- Count each user once
- Count duplicate comments once
Set a Fair Participation Limit
With the Fair Participation Limit feature you can limit how many comments a single user can submit. This helps prevent spam and bot activity and ensures real engagement.
Select the Winner with Simpliers
Once all comments are collected and rules are set all you need to do is define the countdown duration and click Start Giveaway. At this stage Simpliers
- Selects winners randomly based on rules
- Records the giveaway result
- Documents the result with a certificate
There is no manual intervention which makes the giveaway completely fair.
Share the Giveaway Certificate
One of the strongest features of Simpliers is the giveaway certificate. This certificate clearly shows:
- Number of participants
- Giveaway code
- Winner information
- Platform used
By sharing this document you significantly increase trust. Participants can use the giveaway code on the Find by Code page to verify the result themselves.
Announce the Winner Correctly
Winner announcement is the most critical part of any giveaway. A clear and transparent announcement helps retain new followers builds brand trust and increases participation in future giveaways.
Example announcement:
🎉 Giveaway Result Announced!
Our giveaway was completed via Simpliers in a fully random and transparent way
Winner @username
Thank you to everyone who joined 💙
Final Thoughts
Running a giveaway in 2026 is not just about giving away a prize. When managed correctly it becomes a powerful community building tool. By using Simpliers you manage this process in a transparent reliable and professional way. As a result you do not just run an effective giveaway. You build a strong and lasting brand that stays ahead of competitors.
